“Sam gave us the confidence to start upping the amount of emails we were sending… people have replied with praise like ‘I have to message and say this email was perfect,’ and ‘whoever writes your newsletters deserves a raise’.” - Sam Mabley, Yes Friends Founder

Why does so much copywriting feel like clutter on the internet? It’s because too often we’ve not let artists anywhere near our strategy – and we’re missing out.

One day, as my friend was mixing vocal tracks for a new client, he told me that was purposefully making every voice sound ever so slightly off pitch.

We were out in the wilds of North Carolina… and he bought a two-dimensional piece of glass that exists in four dimensions.