Before we go any further…
Let me give you the excuse you need to stop selling products and services and start selling magic. You don’t waste your audience’s time, you Pour out the fine wine Like it’s early on a tuesday and they shouldn’t really but oh go on then, and they’re dressed in their everyday clothes with 4pm expectations, but you make them honoured guests of every little interaction like they’re taylor swift asking for directions, and you weren’t content to say “Two lefts and a right” you dropped everything and walked her ALL THE way, and even though she isn’t Taylor Swift – she’s your customer, client or next hire – for a moment she had a blank space where she wrote your name
AND JUST LIKE THAT You’re no longer competing in a crowded market
you create your own
[ ]
to grow.
The internet is full of clutter
If Marie Kondo entered the webstream, not much would survive.
But we can be the sparking-joy exception.
We just need to realise brand magic is a bottom line issue.
Because the way we do one thing, is the way they’ll assume we do everything.
The cost:
Invest in every little interaction as if words were wine and you’re the sommelier.
The reward:
Every interaction can feel like magic.
Magic for our next customers, employees, users, investors, and the people who’ll pay us more if we treat them like stars in this show.
And once we commit, it can all feel like magic to us too.
They call me a copywriter, You can call me sam.
magic isn’t just for the glamourous brands
Let’s get this out the way:
I’m the former Creative Lead of the award-winning agency RH&Co.
And I’ve consulted on high level brand direction, positioning and strategy. The big stuff.
I’ve created one-of-a-kind copy for:
Industries where people literally worked with human waste.
Fintechs so complex the sales people don’t understand what they’re selling.
Sectors so old you’d think nothing new would ever grow there
So I’m a safe pair of hands, yes.
But I’m not just a safe pair of hands
With your permission, I’ll help you break the rules in just the right places.
You might be talking to chief financial officers or small business owners, bored shoppers or jaded ecologists.
Either way, you don’t just want to speak their language. You want to subvert it.
So that’s what I do. And FCA-regulated industries still seem to like me.
“Collaborating with Sam on multiple projects has been like collaborating with a master chef who doesn’t just bring all the right ingredients but knows exactly how to prepare and serve them to make the final dish exceptional”
Emma Johnson, Head of Content and Design, Series A-funded Fintech
Where do you want your brand to go?
I’ve taken a silly number
of marketers and dreamers
from where they were
to where they needed to be
to make magic
in the next growth phase.
A sample of this year’s work
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Worked directly with Chief People Officer and Head of Marketing.
Created a new messaging strategy for the next 12-18 months.
Created a new employer brand playbook for use across PR and communications.
The process involved discovery calls, an in-depth workshop and a presentation with key stakeholders.
Sam was brilliant to work with as we shaped our thinking around communicating our employer brand. Bringing a combination of structure and thinking-space to the conversations.
What emerged felt ‘more us’ than before and has fed directly into further work we’ve done on our website and with LinkedIn. I am really looking forward to working with Sam again as we grow as a company.
-Victoria Ferrier, Chief People and Commercial Officer, Konsileo
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Worked directly with Sweav founders on a brand refresh for “a new model for strategy and M&A support”
Created core messaging for four markets for use across website, pitch decks and beyond.
Made the brand ready for a new scaleup phase that would help Sweav win over new clients and grow their community of consultants.
See it yourself at https://www.sweav.works/
Sam understood our proposition super quickly. Based on that, we created and mastered our new 'tone of voice' which he then creatively and consistently applied across our website and pitch documents.
He really pushed us in terms of creativity. He's super easy to work with and he's able to collaborate in a very pragmatic way. He really elevated our brand.
- Joeri Schouten, co-founder, Sweav -
New site for a new time.
The company was transitioning from its early startup beginnings to a place that was primed for investment and growth.
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Reworked a key sales deck for a massive managed services offering.
Worked directly with in-house Marketing Lead and Global Head of Managed Services.
Updated tone of voice, messaging and structure.
Showcased a newly packaged offering that would help the company land and expand within global enterprises.
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Taking the lead on fintech and consultancy firm projects for RH&Co.
Co-leading workshops on brand voice and messaging.
Looking after clients I’ve built a 3+ year relationship with.
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Dived into the world of placemaking in the built environment (not for the first time).
Penned an article for the architect firm’s leader, reflecting on a recent event about the housing crisis.
